Our branding solution was an arrow-based logo created by two separate elements coming together. The arrow represents the school's core function of helping students prepare to move on to careers, and the joining of the two elements reflects the importance the school places on collaboration between education and local employers. Importantly, the arrow itself can be applied to support a wide range of messaging concepts.
To this primary branding, we then added secondary branding elements that form the design foundation for all the school's marketing materials. This means STS can present a strong and consistent identity across everything they produce.
Project included: Branding, graphic design, photography
Outcomes included: New logo, primary and secondary branding, print advert designs, exhibition material, brochure design
“Inness Design worked with the school to design and develop a new logo, brochure, and additional communication media. The speed, professionalism and creativity were outstanding and we are delighted with the result.
The effectiveness of these materials was tested at our first open evening of the year, which was the busiest we have ever experienced. We will undoubtedly be working with Inness Design for many years to come.”