Packaging for the US market
Sweetspot Ski Trainer logo
Promotional materials for the Daily Mail Ski Show
The Sweetspot Ski Trainer is a completely new product designed by SKiA founder Martin Breach to help skiers of all abilities.
The Sweetspot logo is based on the fluid movements of turning skis round a central point. The 'S' shaped mark is also a representation of the dynamic and fluid curves created in the snow by an experienced skier. The red sphere adds to the suggestion of a specific point of balance.
We believe that secondary branding to be as important, if not more so, than the logo itself. It is the secondary brand elements that turn a logo into a brand and provides a consistent visual platform for all marketing material. As part of the secondary branding elements a simple horizon line was created, above the horizon line we used cyan below just white. With this we had created a simple graphic illustrating the skiing environment. This became a strong identifying feature of all consequent marketing materials.
Once the Logo and secondary branding had been approved we created a set of brand guidelines. This enabled SKiA and ourselves to 'police' the brand and ensure that the Sweetspot brand remain consistent from the start.
Project included: Packaging, Website, Web Advertising, Exhibition Stands, Instruction Manuals, Point of Sale Materials, Ski Designs, Social Media Graphics, Flyers and Stationery