Our approach was three-fold: branding and design; content structure and creation, and technical development. Branding blended both the educational and fun aspects of what was on offer. Alongside a logo that positioned the new company as professional educational service providers, we created an engaging forest theme for the website complete with original illustrations and badge-style logos for different activity types.
Content work started with identifying the information needed to cover the various activities, locations and target audiences. We then organised this into a user-friendly site structure that made it quick and easy for people to find what they needed. Ideas included a 'Find my nearest forest' function, plus integration with Eventbrite for activity listings and bookings.
Our copywriter wrote clear, helpful copy for each of the thirty pages, and we brought everything together on a solid and reliable technical platform with a content management system that enabled the client to update information as needed. The website launch was followed by a series of posters.
Project included: Content strategy, branding, web design, web hosting, web development, copywriting, graphic design and a series of posters and printed literature