Logo, branding, stationery and website
Our brief was to rebrand the business, create a set of new logos and develop the business branding to give each part of the business its own distinctive brand personality. Only after gaining a good understanding of the Northane businesses, their products and target audiences did we begin the creative process. Working with the team at Northane we designed a Northane ‘umbrella’ logo with two sub brands – Northane Chemicals and Northane Sports and Play. Brand guidelines and stationery have been produced and we are currently developing the Northane website.
Northane Chemicals is family run and based in Stockport. Established some 20 years ago the business is agent and distributor for a number of leading manufacturers of speciality chemicals. Northane provide technical sales and marketing services in polyurethanes and recently have moved into supplying plastics for the fast developing artificial sports surface market.