What we delivered:
New logo, strapline and branding, website design and build, written content generation, launch materials, print materials, newsletter templates and display graphics.
Our brief was to completely rebrand what was ‘Axion Consulting’ and highlight the business’s wider circular economy services. It was important to create an overall brand to encompass both products and services whilst still giving Axion Polymers its own identity.
The logos for both Axion and Axion Polymers use a dotted ‘o’ which reflects the circular economy, but is also inspired by the extruder head in polymer production. The new website and strapline reinforces Axion’s positioning as ‘Circular Economy specialists’. As well as showing Axion to be leaders in the resource recovery sector, it was also important we highlighted that they have their own multimillion pound advanced sorting and reprocessing plants in Salford and Manchester.