Based in Cheshire Northane are specialist suppliers 0f raw materials servicing two distinct sectors: chemicals and sports surfaces. The design project was won in late 2017 and includes branding, websites and marketing support materials. Two websites are launched today a third site will go live in September 2018.
Northane Sport & Play are UK’s leading provider of raw materials for synthetic sports & playground surfaces. Northane Chemicals are suppliers of speciality raw materials to the automotive and construction markets. The business was established some 20 years ago and has clients throughout the UK.
The new logo uses the ‘N’ to link the two sides of the business. “We wanted the logo to be confident and disincentive. Northane work for and with some very big international businesses and it was important that the Northane branding had corporate gravitas to match. ” said Inness Mattinson.
The new identity includes an umbrella brand and the 2 sub-brands. The Northane name is set in a charcoal grey using a sans-serif typeface. A core colour palette using electric blue and orange has been used to separate the sub-brands.
“The re-branding process has been smooth and well managed and we continue to be delighted with the outcomes. Inness and Sue have spent time getting to understand our marketing goals and Northane now has a strong and distinctive presence within the business sectors we operated and across the UK.” Owen Twiss. Director
The new WordPress websites reflect the high quality of service offered by Northane. All the sites are designed so that the client can easily manage the content and so be used as a business tool rather than a simple online brochure. Northane are a highly focused business with a small experienced management team. Working closely together enabled us to quickly gain a good understanding of the business and the objectives for the rebrand and subsequent websites.
The project has so far included logo’s, branding, content writing, photography, stationery and the design and build of two WordPress websites. A third site for Northane Chemicals will launch in September.
“We now have a brand which accurately reflects the business and are now seen, quiet rightly, as the ‘go-to’ supplier within our sectors.” Owen Twiss. Director